PURE EV launches flagship ‘ETRYST 350’ electric motorcycle at INR 1.55 lakh, Auto News, ET Auto
New Delhi: PURE EV has announced the commercial launch of its first electric motorcycle, ETRYST 350, at an ex-showroom price of INR 154,999 across India. The flagship motorcycle is entirely designed, developed and manufactured in the country. The organization has started commercial sales at key outlets across India, the company said in a statement.
ETRYST 350 was designed and developed at PURE EV’s Technology Development and Manufacturing Center in Hyderabad. A single full charge provides customers with a range of 140 km. The vehicle is powered by a patented 3.5 KWH battery, certified AIS 156 and developed in-house by PURE EV.
All of the product’s engineering has been designed to provide a very stable riding experience even at speeds of 85 km/h and to deliver pickup and torque on par with high-end ICE motorcycles, the statement said.
Rohit Vadera, CEO of PURE EV, said: “The launch of this high-performance motorcycle would be a demonstration of PURE EV’s important learnings in powertrain design and development at our R&D center. The main R&D activities of the company are aligned with the expectations of the average Indian customer. We are confident that the product will deliver highly competitive performance against the existing line of premium 150cc ICE motorcycles.
“We are first launching the model in metros and Tier 1 cities before gradually expanding the offer to all outlets in India. The motorcycle is launched at an entry price for the experience of a premium electric motorcycle,” he added.
A unique aspect of this motorcycle is the battery, which is designed to operate in harsh environmental conditions, the statement said. It comes with a 5 year/50,000 km warranty. ETRYST 350 can adapt to any Indian terrain. The company, with its latest product, aims to specifically target the country’s youth alongside those who yearn for a high-performance electric motorcycle at an entry-level price point, the statement added.
“PURE EV has over 100 premium dealership networks across India, providing customers with a highly rewarding shopping experience. With an industry leading practice of setting up state-of-the-art workshops with all necessary mechanical and electrical tools, we ensure one of the best after-sales service experiences for our customers. The investments we have made through innovative devices such as FARADAY BATRICS for remote battery service capability and comprehensive technician training programs are yielding substantial results in high customer satisfaction and minimization of TAT for issues. of service, enabling PURE EV to become one of the nation’s most trusted electric vehicle brands. today.” Vadera said.
PURE EV is expanding its footprint in all major cities and towns of India. The company already exports its products to countries in South Asia and plans to export to South American and African markets.